Raleigh Industries Nigeria Plc

The demand for bicycles as a mode of transport is on the rise. Both the public and the government are pressing for increasing the use of bicycles thereby supporting the country’s role in becoming environmentally-responsible and friendly. To support the initiative as well as gain a market share of an emerging market space, Raleigh Industries Nigeria Plc was launched as a subsidiary establishment.

Catering to the surging demand for bicycles, the subsidiary firm has been formed to use high-quality raw-materials to design, develop and produce affordable bicycles for the Nigerian public.

Interestingly, Raleigh Industries Nigeria Plc market standing and popularity has been on the up especially ever since the Ministry of Transportation says the National Council on Transportation has approved the commencement of a `bicycle riding’ project in September 2017, in the Federal Capital Territory, FCT. The project was incepted with the aim to mitigate traffic congestion and also improve road safety in the region. Ever since, Raleigh Industries Nigeria Plc’s production and sales and revenue statistics have been on an upswing, and improved the overall brand’s value and recognition in the target market, therefore propelling the subsidiary and parent company to deliberate about activating expansion plans for other key markets – regionally and internationally.